Globalization Has Led to

question 91

Multiple Choice

Globalization has led to

• A)lower operational efficiency as firms must transport raw materials and finished goods farther.
• B)increasing loyalty of customers for products made domestically.
• C)declining returns from investment in research and development.
• D)higher product quality.

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Definitions:

Brand Name

A name given by the maker to a product or range of products, especially a trademark.

Market Efficiency

A concept in financial economics that suggests that asset prices fully reflect all available information, meaning investors cannot consistently achieve higher returns on a risk-adjusted basis.

Advertising

A form of marketing communication used to promote or sell a product, service, or idea to potential customers.

Celebrity Advertising

A marketing strategy that uses the fame of a celebrity to promote products or services.