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Although McDonald's is competing in an unattractive industry,it has improved its performance by focusing on product innovations and by enhancing existing facilities. This improved performance is best explained by
Self-assured
Having confidence in one's own abilities or character; self-confident.
Identity Crisis
A period of uncertainty and confusion in which a person's sense of identity becomes unsure; often seen in adolescence.
Puberty
The phase of human development during which a child's body matures into an adult body capable of sexual reproduction.
Concrete Operational Stage
In Piaget’s theory, the stage of cognitive development (from about 6 or 7 to 11 years of age) during which children gain the mental operations that enable them to think logically about concrete events.
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