Examlex
The competition within each strategic group is
Marketing Process
The sequence of actions or strategies that companies use to identify customer needs, create value, and engage customers to promote products or services.
Target Audience
The specific group of consumers most likely to be interested in a company's product or service, identified as part of marketing strategies.
Customers' Needs
The requirements or desires that consumers seek to satisfy when purchasing goods or services.
Internal Publics
Internal Publics are groups within an organization, such as employees or management, that play a role in internal communications and the achievement of the organization's objectives.
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