Which of the Following Is NOT a Reputational Resource

question 108

Multiple Choice

Which of the following is NOT a reputational resource?

• A) Customer opinion that the firm's product are high quality.
• B) Employees viewing the firm as a terrible place to work.
• C) Suppliers' opinion that the firm pays its bills in a timely manner.
• D) Customer opinion that using the firm's product makes them attractive.

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Definitions:

Psychographic Segmentation

A market segmentation strategy that divides consumers based on their lifestyle, interests, attitudes, values, and beliefs.

VALS

A psychographic method used to categorize consumers into groups based on variables such as motivations and resources, aiding in understanding consumer behavior.

Geodemographic Segmentation

involves dividing a market into segments based on the geographical location and demographic characteristics of the consumers.

Psychographics

The study and classification of people based on their attitudes, aspirations, and other psychological criteria, primarily used in marketing.