Innovation, Consumer Understanding, Brand-Building, Go-To-Market, and Scale Are Activities That

question 120

Multiple Choice

Innovation, consumer understanding, brand-building, go-to-market, and scale are activities that P&G (Chapter 3 Strategic Focus) performs well and are examples of the company's __________ .

• A) tangible resources
• B) intangible resources
• C) core competencies
• D) capabilities

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Definitions:

Negotiation

The process of discussing and arriving at a mutual agreement between parties with differing interests.

Commitment

A pledge or assurance to do something in the future, often within the context of personal or business relationships.

Canned Sales Presentations

Pre-designed sales pitches, often scripted, that are used repetitively across different sales situations, allowing little room for customization or adaptation to specific client needs.

Office Equipment

Tools and machinery used in an office for tasks such as computing, printing, and document storage, facilitating the smooth operation of business activities.