Which of the Following Is TRUE

question 1

Multiple Choice

Which of the following is TRUE?

• A) As customer loyalty increases, customers are more sensitive to price increases.
• B) Customer loyalty has a positive relationship with firm profitability.
• C) Customer loyalty is fragile and cannot reliably be considered a factor in firm success.
• D) Customer loyalty is of importance only to firms using the differentiation strategy.

---

Definitions:

Imprinting

Learning that can occur only during a specific interval in an animal’s life.

Learning

The process by which new knowledge or skills are acquired.

Eusocial Animals

Animals that live in complex social structures, including cooperative care of the young, division of labor, and, often, overlapping generations within a colony.

Multigenerational

Involving or affecting several generations of a family or species.