Viewing the World Through the Customer's Eyes and Constantly Seeking

question 48

Multiple Choice

Viewing the world through the customer's eyes and constantly seeking ways to create more value for the company enhances:

• A) the reach of the company toward the customer.
• B) the ability to identify the customer.
• C) the richness of the relationship with the customer.
• D) affiliation with the customer.

Understand the principle of the primacy effect in impression formation.

Identify stereotypes and their impact on social perception.

Comprehend the mechanisms and effects of cognitive dissonance.

Understand implicit personality theories and their influence on social perception.