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An entrepreneur is investigating starting a company that provides tax advice to small companies.In order to position his company differently from the existing competitors, the entrepreneur must:
Frustration-Aggression Hypothesis
A psychological theory suggesting that frustration often leads to aggressive behavior.
Aggression
Social behavior whose objective is to harm someone, either physically or verbally.
Obedience
Behavior that complies with the explicit demands of the individual in authority.
Altruism
A selfless concern for the well-being of others, often resulting in acts of kindness without expectation of personal benefit.
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