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As noted in the Chapter 5 Opening Case, Apple opened a service called "Game Center" once it found that users were using its iPhone, iPad, and iPod platforms for videogames. This is an example of a strategic action by Apple which was followed by strategic responses by Nintendo and Sony.
Parenteral
A route of administering medications or nutrients bypassing the digestive system, often through injections.
Sublingual
Pertaining to or situated under the tongue, often used in reference to the administration of medication.
Topical
Pertaining to the surface, especially medications or treatments applied directly to a particular area of the body.
Parenteral
Administering substances into the body in a manner other than through the digestive system, such as by intravenous or intramuscular injection.
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