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Large firms with significant slack resources (i.e., are able to launch a greater number of competitive actions) but who remain flexible and act like small firms (i.e., are able to launch a variety of actions) will be more successful against rivals.
Classical Conditioning
A learning process that occurs through associations between an environmental stimulus and a naturally occurring stimulus, leading to a learned response.
Conditioned Response
A learned reaction to a conditioned stimulus that occurs because of prior conditioning.
Conditioned Stimulus
A previously neutral stimulus that, after becoming associated with an unconditioned stimulus, eventually triggers a conditioned response.
Neutral Stimulus
A stimulus that initially produces no specific response other than focusing attention.
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