A Firm That Is LEAST Likely to Launch Competitive Actions

question 7

Multiple Choice

A firm that is LEAST likely to launch competitive actions is one that has:

• A) organizational slack.
• B) advanced research and development.
• C) recently improved the quality of its products.
• D) large size.

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Definitions:

Objection Into Reason

A sales technique where objections raised by a prospective buyer are turned into reasons why they should actually purchase the product or service.

Boomerang Method

The process of turning an objection into a reason to buy.

Paint Thinner

A solvent used to thin oil-based paints or clean up after their use, often composed of volatile organic compounds.

Boomerang Technique

A sales strategy where objections raised by a customer are turned around or used by the seller to further the argument in favor of making a sale.