Which of the Following Is TRUE of Southwest Airlines

question 40

Multiple Choice

Which of the following is TRUE of Southwest Airlines?

• A) Southwest has an unusually low amount of flexibility for a large firm.
• B) Southwest's success is largely due to the fact it has little market commonality with other airlines.
• C) Decision-making responsibility is centered at its Dallas headquarters, which allows the firm to respond quickly to competitive attacks.
• D) Southwest's advantage lies in its ability to "think small."

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