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Virgin Group Successfully Transfers Its Marketing Core Competence Across Airlines

question 159

Multiple Choice

Virgin Group successfully transfers its marketing core competence across airlines, cosmetics, music, drinks, mobile phones, health clubs and a number of other businesses. Virgin follows a ____ diversification corporate strategy.


Definitions:

Normal Good

A good for which demand increases when income increases and falls when income decreases, all other factors being equal.

Income Increased

A rise in the amount of money earned from work, investments, or other sources.

Consumption of Strawberries

Refers to the amount of strawberries that are eaten or used by consumers within a specific period.

Commodity X

A placeholder term for any generic good or service in economic discussions or models.

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