The Mars Acquisition of the Wrigley Assets Was Part of Its

question 112

Multiple Choice

The Mars acquisition of the Wrigley assets was part of its related constrained diversification and added market share to the Mars/Wrigley integrated firm.It allowed Mars to gain __________ because it could sell its products above the market level or reduce its costs below the market level.

• A) multipoint competition
• B) virtual integration
• C) market power
• D) vertical integration

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