How Is a Diversification Strategy Related to the Sustainable Growth

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The Answer is The main purpose of a diversification strategy is to seek potential for sharing, extending, and transferring resources and capabilities between various businesses within the same group, both vertically and horizontally. Some of the most important sources of value creation within a diversified company include the ability to apply common general organizational resources while building on skills to carry out different businesses, and to integrate the operations of such businesses to effectively develop corporate competiveness.
Apple is an example of a company that employed a diversification strategy. It initially focused on PCs, but seeing the growth potential in other areas related to its core business, Apple diversified its portfolio to include mobile devices. Similarly, the Virgin Group, broadened its business from only music production to travel and mobile devices.

How Is a Diversification Strategy Related to the Sustainable Growth

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