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As an indication of the importance of economies of scale, Ford Motor Company runs a single global business developing cars and trucks that can be built and sold through the world. By 2015, Ford intends for about 75% of the vehicles it sells to be variants of about 5 basic platforms.
Social Media Activations
Marketing tactics designed to engage and grow a brand's presence on social media platforms.
Reach
The total number of different people or households exposed to an advertisement or a social media post, often expressed as a percentage of the target market.
Frequency
The rate at which something occurs over a particular period of time or in a given sample.
Effectiveness
The degree to which objectives are achieved and the extent to which targeted problems are solved.
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