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Increasingly,customers worldwide are demanding emphasis on local requirements and companies are needing efficiency as global competition increases. This has triggered an increase in the number of firms using the strategy.
Senior-Level Executives
High-ranking officers within an organization responsible for making strategic decisions and overseeing operations.
Business Strategy
outlines a company's plan for achieving its goals, including positioning, market approach, and competitive advantages.
Annual Marketing Plan
A comprehensive document outlining a business's marketing strategies, objectives, and activities for the upcoming year.
Long-Range Marketing Plans
Strategic frameworks that outline a company's marketing efforts over a period typically exceeding one year, focusing on overall goals and major initiatives.
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