Assume Marketing Survey Involves Product Recognition in New York and California

question 58

Essay

Assume marketing survey involves product recognition in New York and California. Of 558 New
Yorkers surveyed, 193 knew the product while 196 out of 614 Californians knew the product.
At the 0.05 significance level, test the claim that the recognition rates are the same in both
states. Include your null and alternative hypotheses, the test statistic, P-value or critical value(s),
conclusion about the null hypothesis, and conclusion about the claim in your answer.

---

Definitions:

Attitudes

are psychological tendencies expressed by evaluating a particular entity with some degree of favor or disfavor.

Behavior

The actions or reactions of an object or organism, usually in relation to the environment, which can be observed and measured.

Likert Scale

A psychometric scale commonly involved in research that employs questionnaires, used to gauge attitudes, values, or responses involving degrees of agreement or disagreement.

Environmental Protection

Efforts and policies aimed at preserving the natural environment from degradation or pollution to sustain ecological balance and conserve resources for future generations.