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Franchising is an alternative to pursuing growth through mergers and acquisitions.
Discriminative Stimulus
A stimulus in the presence of which a particular response is more likely to be reinforced, and in the absence of which a response is not reinforced.
Negative Reinforcer
A stimulus whose removal following a behavior increases the likelihood of that behavior being repeated in the future.
Unconditioned Stimulus
A stimulus that innately provokes a response without the necessity for previous learning.
Continuous Reinforcement
A learning schedule in which a reward is given after every correct response, rapidly establishing a behavior but also leading to quick extinction if rewards stop.
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