Grandfather Clocks Are Designed in a Way That the Weight

question 17

Multiple Choice

Grandfather clocks are designed in a way that the weight at the bottom of the pendulum can be moved up or down by turning a small screw. Suppose you have a grandfather clock at home that runs slow. Should you turn the adjusting screw so as to raise the weight or lower the weight?

• A)Raise it.
• B)Lower it.
• C)It doesn't matter if you raise or lower the weight as long as you displace it by the right amount.
• D)It doesn't matter if you raise or lower the weight, as long as you displace it with the correct initial velocity.
• E)Raising or lowering the weight doesn't help, the screw is there so that you can add or take away weight.

Understand the process of brand personification and its effects on consumer engagement.

Know the methodologies used by brands to earn value and engagement in social media.

Appreciate the implications of social media advertising on brand and consumer interaction dynamics.

Understand the 3M Model approaches: Monitor, Magnet, and Megaphone, and their implications for brand strategy.

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Definitions:

WildlifeDirect

An organization or initiative focusing on the conservation of wildlife and natural habitats, possibly specific but not defined here.

Awareness

The knowledge or perception of a situation or fact, often leading to being conscious about a particular issue.

Amarula

A South African cream liqueur made from the fruit of the Marula tree.

Customer Relationship Management

A strategy for managing an organization's interactions with current and potential customers, often involving the use of technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.