Firms That Continually Change Their Strategic Context and Strategies Because

question 96

True/False

Firms that continually change their strategic context and strategies because of the continuous changes in the current competitive landscape are in danger of losing sight of their main competitive strengths.

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Definitions:

Unaided Recall Test

A measure of memory in which participants are asked to remember information without being given cues or hints.

Benchmark Test

An evaluation or test that uses a set of standards or an established reference point to measure the performance of a product or service.

Pretest

An evaluation of advertisements by a sample of targeted consumers before an ad campaign begins.

Posttest

An evaluation of advertisements after the ad campaign is launched by a sample of targeted consumers.