A Cross-Functional Product Development Team Has Been Examining a Proposed

question 112

Multiple Choice

A cross-functional product development team has been examining a proposed new product intensively for six months. The team has decided that although the product is unique and technologically-advanced, the cost of production will exceed the price that the consumer would be willing to pay. At this point, the product development team should

• A) engage in creative destruction.
• B) recommend that the product be sold at a loss in order to create a new market.
• C) turn over the product evaluation to a new product-development team which may have more passion for the product.
• D) recommend that the project be set aside.

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Definitions:

Run-on

A run-on sentence occurs when two or more independent clauses are connected improperly without appropriate punctuation or conjunction.

Fragment

A small part broken or separated off something.

Open Mind

The willingness to consider or accept new and different ideas or opinions.

Employer Installed

Indicates something (such as software, equipment, policy) that has been implemented or put into operation by an employer.