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FIGURE 3-2
-Refer to Fig. 3-2. Vector as expressed in terms of vectors
and
is given by
Hybrid Strategy
A competitive strategy that combines elements of both cost leadership and differentiation to create a unique market position and appeal to a broad range of customers.
Near-Sourcing
The practice of transferring a business operation closer to where products are sold or where the business is located, often to reduce lead times and costs.
Stockout
A situation in which the demand or requirement for an item cannot be fulfilled from the current inventory or stock.
Push-Pull Strategy
A marketing strategy that combines both push tactics (directly promoting products to consumers) and pull tactics (motivating consumers to seek out your brand) for optimum demand generation.
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