Examlex
A swimmer heading directly across a river 200 m wide reaches the opposite bank in 6 min 40 s. She is swept downstream 480 m. How fast can she swim in still water?
Central Route
A pathway of persuasion described in the Elaboration Likelihood Model that involves thoughtful consideration of the arguments presented.
Persuasion
The act of convincing someone to do something or to adopt a certain belief through argument, appeal, or rational discussion.
Elaboration Likelihood Model
A theory in social psychology that explains different ways of processing stimuli, why and when they will lead to attitude change.
Counter-Arguments
Arguments presented to oppose or refute another argument or position, often used in debate or in the formulation of academic papers.
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