FIGURE 2-9 -Refer to Fig. 2-9. If You Start from the Bakery

question 69

Multiple Choice

FIGURE 2-9
-Refer to Fig. 2-9. If you start from the Bakery, travel to the Cafe, and then to the Art Gallery, what is the distance you have traveled?

• A)6.5 km
• B)2.5 km
• C)10.5 km
• D)0 km
• E)1.5 km

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Definitions:

Market Segmentation

The practice of dividing a target market into distinct groups of consumers with similar needs or characteristics for more effective marketing.

Geographic Segmentation

The process of dividing a market into segments based on the geographic locations of consumers, such as countries, states, or cities.

Demographic Segmentation

The division of a market into segments based on variables such as age, gender, income, occupation, and education.

Market Segmentation

The process of dividing a market of potential customers into groups, or segments, based on different characteristics like demographics or buying behavior.