The Strategic Management Process Is

question 121

Multiple Choice

The strategic management process is

• A)a set of activities that will assure a sustainable competitive advantage and above-average returns for the firm.
• B)a decision-making activity concerned with a firm's internal resources, capabilities, and competencies, independent of the conditions in its external environment.
• C)a process directed by top-management with input from other stakeholders that seeks to achieve above- average returns for investors through effective use of the organization's resources.
• D)the full set of commitments, decisions, and actions required for the firm to achieve above-average returns and strategic competitiveness.

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Definitions:

Influence Impression

The impact or effect an individual's behavior, opinions, or actions have on others' perceptions, decisions, or actions, especially in contexts such as social media or marketing.

The Two-Step Flow Model

A communication theory suggesting that information from the media moves to opinion leaders and then to a wider audience.

Influencers

People who can influence others' buying choices due to their expertise, status, authority, or personal connection with their audience.

Dissemination

The process of spreading information, knowledge, or ideas to a wide audience.