Which of the Following Represents a Competitive Intelligence Practice That

question 153

Multiple Choice

Which of the following represents a competitive intelligence practice that is both legal and ethical?

• A) A firm hires a competitor's employee and asks that employee to share the names and addresses of business contacts from his/her previous job.
• B) An executive attends a trade show solely to obtain a competitor's brochures, listen to sales pitches, and ask questions about the competitor's products.
• C) A city council member shares information about the decision process for selecting a contractor to build a new library wing with his wife, an executive with a construction firm bidding on the contract.
• D) A marketing manager at Smith-Phillips, Inc., sells confidential plans for the company's expansion into the Far East to a firm that is not a direct competitor.

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Definitions:

Experimenter Bias

A form of cognitive bias that can affect the outcome of research, originating from the researcher's expectations, attitudes, or behaviors influencing the subjects or results.

Research Design

The overall strategy and structure of an investigation aiming to answer research questions by outlining procedures for collecting, analyzing, and interpreting data.

Naturalistic Observation

Naturalistic observation is a research method in which subjects are observed in their natural environment without any manipulation by the observer.

Discriminatory Behaviour

Actions based on prejudice or bias that unfavorably treat or affect individuals or groups based on characteristics such as race, age, gender, or religion.