Competitive Advantage Typically Comes from

question 129

Multiple Choice

Competitive advantage typically comes from

• A) individual resources.
• B) one unique resource.
• C) several outstanding resources used independently.
• D) the unique bundling of several resources.

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Definitions:

Media Strategy

A plan outlining how media channels, platforms, and tools will be used to communicate a message to the target audience effectively.

Media Trends

Trends in media refer to the evolving ways media is produced, distributed, and consumed, reflecting changes in technology, culture, and audience preferences.

PR Professional

A person specialized in managing and improving the public image and relationships of individuals, organizations, or businesses through various communication strategies.

Pitch

Outreach from a PR professional to reporters to get them to consider a story idea they are proposing to seek news coverage.