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The internal-rate-of-return method assumes that project funds are reinvested at the:
Emotional Brand Experience
The feelings and emotional responses that a consumer has towards a brand, which can influence loyalty and purchasing behavior.
Brand Experience
The overall perception and emotional response a consumer has towards a brand, influenced by all interactions with the brand across various touchpoints.
Social Media Marketing
The use of social media platforms to promote a product, service, or brand to a wider audience.
Traditional Advertising
Marketing efforts that use established channels such as television, radio, newspapers, and billboards to communicate to a broad audience.
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