Subway Is Targeting a More Narrow Market Segment Among College

question 55

Multiple Choice

Subway is targeting a more narrow market segment among college students than the segment on which McDonald's focuses. Subway is focusing on students interested in healthy fast food. To select this business strategy, Subway would have used information from all the following categories EXCEPT

• A) demographic factors.
• B) psychological factors.
• C) consumption-pattern factors.
• D) end-use segments.

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Definitions:

Pakicetus

An extinct genus of early whales living in the Eocene epoch, illustrating a significant stage in the transition from land to sea creatures.

Modern-day Whales

Current species of whales that descended from land-dwelling ancestors through a series of evolutionary transitions over millions of years.

Hippopotamus

A large, mostly herbivorous mammal native to sub-Saharan Africa, known for its large size, semi-aquatic habits, and aggressive nature.

Hemagglutinins

Proteins found on the surface of certain viruses, like influenza, that enable the virus to bind to and infect host cells.