Examlex
A risk of the differentiation strategy is that the firm's means of differentiation may eventually not provide value for which customers are willing to pay.
AIDA Model
A marketing model that outlines the stages a consumer goes through in the process of purchasing a product: Attention, Interest, Desire, and Action.
Awareness
The degree to which people are familiar with a brand, product, or issue, often seen as the first step in the marketing funnel.
Interest
A fee paid for the use of borrowed money, typically calculated as a percentage of the principal amount.
Feedback Loop
Allows the receiver to communicate with the sender and thereby informs the sender whether the message was received and decoded properly.
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