Subway Is Targeting a More Narrow Market Segment Among College

question 55

Multiple Choice

Subway is targeting a more narrow market segment among college students than the segment on which McDonald's focuses. Subway is focusing on students interested in healthy fast food. To select this business strategy, Subway would have used information from all the following categories EXCEPT

• A) demographic factors.
• B) psychological factors.
• C) consumption-pattern factors.
• D) end-use segments.

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Definitions:

Marital Satisfaction

The degree of contentment and fulfillment a person feels in their marriage or long-term intimate partnership.

Regression Toward

Refers to the statistical phenomenon where extreme values in data tend to return or "regress" towards the average over time.

Outstanding Performances

Exceptionally good or impressive acts or displays, often exceeding the norms or expectations.

Decline

A gradual decrease in quality, quantity, or importance.