Gap Used Shopping Experience to Subdivide Its Customers into Different

question 79

Multiple Choice

Gap used shopping experience to subdivide its customers into different segments. Specifically, Gap learned from market research that its female and male customers want different shopping experiences (e.g., men come and go easily, women want exploration) . Which of the following aspects of managing customer relationships was Gap engaged in?

• A) Who: Determining the Customers to Serve
• B) What: Determining Which Customer Needs to Satisfy
• C) How: Determining Core Competencies Necessary to satisfy Customer Needs
• D) When: Determining When to Satisfy Customer Needs

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Definitions:

Variability

The measure of spread or dispersion within a set of data or distribution; the extent to which these data points differ from each other.

Partner Behavior

Actions or mannerisms exhibited by one's romantic or business partner, which can influence the dynamics of the partnership.

Statistical Significance

A measure that indicates whether the results of a study are likely not due to chance by reaching a predetermined level of probability.

Effect Sizes

Quantitative measures used to indicate the magnitude of a relationship, difference, or impact of variables in research findings.