A Differentiation Strategy Can Be Effective in Controlling the Power

question 58

Multiple Choice

A differentiation strategy can be effective in controlling the power of substitutes in an industry because:

• A) customers have low switching costs.
• B) substitute products are lower quality.
• C) a differentiating firm can always lower prices.
• D) customers develop brand loyalty.

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Definitions:

Departmental Overhead Rate Method

The departmental overhead rate method is a way of allocating indirect costs to products or services based on the overhead rates of specific departments within an organization, rather than using a single company-wide rate.

Overhead

The total cost of running a business that cannot be directly attributed to the production of goods or services, similar to factory overhead but can apply to non-manufacturing costs.

Overhead Allocation Base

A measure or activity, such as direct labor hours or machine hours, used to assign overhead costs to products or services.

Direct Labor Hours

The total hours worked directly on a product or service by employees in the production process.