Phyllis' Philly Steaks, a National Fast-Food Chain, Has Experienced a Number

question 66

Essay

Phyllis' Philly Steaks, a national fast-food chain, has experienced a number of problems in the past few years, and management is considering the adoption of a balanced scorecard as part of a turnaround effort.
Required:
A. Briefly explain the concept of a balanced scorecard. What general factors are included in a typical balanced scorecard?
B. Independent of your answer in requirement "A," assume that Phyllis' is very concerned about customer satisfaction. List four different (and specific) customer-satisfaction measures that may be appropriate for the firm (and for other fast-food providers).
C. Independent of requirement "A," assume that Phyllis' wants to return to former levels of profitability. List several financial measures that would allow management to assess success or failure with respect to the following goals: (1) pay creditors on a timely basis, (2) keep shareholders happy, and (3) improve profitability over time at stores that have been open at least one year.

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Definitions:

Misrepresentation

Providing false or misleading information about a product, service, or company.

Price Discrimination

A pricing strategy where a seller charges different prices for the same product or service to different buyers, not based on costs.

Ethical Dilemma

A situation in which a difficult choice has to be made between two or more options, especially ones that are morally right but in conflict.

Tie-In Sales

A sales technique where customers are required or encouraged to buy a second, related product when purchasing the first one.