List Several Factors That an Organization Might Consider When Developing

question 29

Essay

List several factors that an organization might consider when developing a sales forecast.

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Definitions:

Market Share

The portion of a market controlled by a particular company or product, often expressed as a percentage.

Marketing Mix

A set of actions, or tactics, that a company uses to promote its brand or product in the market, traditionally defined as the 4Ps: Product, Price, Place, and Promotion.

Place

In marketing, refers to the distribution aspect and how and where products are made available to consumers.

Outlets

Retail stores that sell goods directly from manufacturers at discounted prices, often merchandise that is overstocked or discontinued.