Generally Speaking, Companies Prefer Doing Business with Customers Who Order

question 79

True/False

Generally speaking, companies prefer doing business with customers who order small quantities rather than large quantities.

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Definitions:

Ease of Retrieval Effect

A cognitive bias where people judge an event to be more likely or frequent if examples of it come to mind easily.

Primacy Effect

The tendency to remember information at the beginning of a list better than the information that follows.

Upward Counterfactual

involves imagining or thinking about how a situation could have turned out better than it did, often leading to feelings of regret.

Downward Counterfactual

Imagining how situations could have been worse, which can sometimes improve emotional state by making one's current situation seem better in comparison.