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Two firms that have similar resources, but do not share markets would not be direct and mutually acknowledged competitors.
Proactive
Taking initiative by acting in advance of a future situation, rather than just reacting.
Initiative
The ability to initiate actions independently, often to bring about change or achieve goals.
Emotions
Complex feelings that result from one's circumstances, mood, or relationships with others.
Moods
Emotional states that are less intense and longer-lasting than emotions, influencing a person's behavior and perceptions.
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