Rapid-Built Homes Specializes in Low-Cost Prefabricated, Modular Homes That Can

question 61

Multiple Choice

Rapid-Built Homes specializes in low-cost prefabricated, modular homes that can be erected in a matter of days anywhere in the country. Rapid-Built focuses on entire subdivisions of homes developed by real estate speculators. ModernModular Homes (ModMod) specializes in modular homes designed by architects, which can be built anywhere in the country. The buyers usually build the home themselves from kits on their own lots. ModMod sells fewer than 100 house kits per year. ModMod is run by two professors of architecture as a sideline business. According to the "Framework of Competitive Analysis," we can say that Rapid-Built and ModMod

• A) are direct mutually acknowledged competitors.
• B) have high resource similarity.
• C) have high market commonality.
• D) are probably not engaged in intense competitive rivalry.

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Definitions:

Pricing

The process of determining the monetary value at which goods and services will be sold.

Psychographic Measures

Tools or methods used to assess and analyze the psychological attributes of individuals, such as interests, values, and lifestyles.

Demographic Data

Information related to the characteristics of a population, such as age, gender, income, and education, used for statistical analysis.

Lifestyles

The collective habits, attitudes, tastes, moral standards, economic level, and social relations that characterize an individual or community.