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A controller is normally involved with preparing financial statements.
Descriptive Norms
Norms that convey information about what is commonly done in specific situations, serving as guides for expected behavior.
Private Acceptance
Conforming by altering private beliefs as well as public behavior.
Normative Social Influence
The influence of other people that leads us to conform in order to be liked and accepted by them, resulting in social harmony and cohesion.
Informational Influence
The effect on an individual's behavior or attitudes caused by the desire to be correct and to understand the proper way to act in a given situation.
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