As Noted in the Opening Case, in Order to Create

question 20

Multiple Choice

As noted in the Opening Case, in order to create synergy between its wine and beer business, Foster's Group used the same sales force to sell mass market beer, cheap spirits, and premium wine. The sharing of these activities resulted in __________.

• A) increased profits
• B) failure
• C) financial economies
• D) unrelated diversification

---

Definitions:

Deviant Behavior

Deviant behavior involves actions that deviate from the accepted norms, values, or standards of a society or community.

Goal-Means Gap

The disparity between culturally approved goals and the availability of legitimate means to achieve these goals, often cited in strain theory as a cause of deviance.

Ritualism

The adherence to or performance of rituals or ceremonial acts as part of a culture, religion, or group membership.

Status Frustration

A psychological condition resulting from an individual's inability to achieve his or her expected social status, leading to feelings of inadequacy and disappointment.