Provide an Appropriate Response

question 67

Multiple Choice

Provide an appropriate response.
-A pollster wishes to estimate the number of left-handed scientists. How large a sample is needed in order to be 99% confident that the sample proportion will not differ from the true proportion by more than 6% A previous study indicates that the proportion of left-handed scientists is 9%.

• A) 151
• B) 124
• C) 166
• D) 47

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Definitions:

Selective Demand

Demands aimed at persuading customers to buy specific brands or products instead of general product categories.

Primary Demand

The overall demand for a product category or industry, as opposed to demand for a specific brand within that category.

Generic Demand

The overall demand for a category of products or services, not linked to any specific brand or model.

Product Class

A broad category of products that serve a similar function or are targeted at a similar customer segment.