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Determine the Appropriate Probability Rule to Use
-Suppose that S and T are two events, P(S) = 0.60 and P(T S) = 0.16. What is P(S and T)
Dynamic Heat Maps
Tools that visually represent data through variations in coloring on a map, often in real-time, to show density, frequency, or other attributes.
Aggregate Attention
The total amount of consumer focus or awareness accumulated across various platforms or mediums.
Eye-Tracking Studies
Research methods that analyze where and how long a person looks at visual elements in a document, website, or environment, often used in marketing to study consumer behavior.
Secondary Data
Information that has been collected previously by someone else for a different purpose but can be used for another research project or analysis.
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