Use the Graph to Answer the Question

question 36

Multiple Choice

Use the graph to answer the question.
-In what quarter was the revenue the least for 1999

• A) second quarter
• B) first quarter
• C) fourth quarter
• D) third quarter

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Definitions:

Promotion Mix

The combination of multiple promotional tools used by a company to communicate with its target market and achieve its marketing goals.

Wasted Coverage

The portion of advertising reach that goes beyond the targeted audience, often resulting in inefficient spending of marketing resources.

Outdoor Advertising

A kind of marketing strategy that utilizes outdoor spaces to display promotional messages or advertisements, often visible in high-traffic areas.

Dissemination

The act of spreading information, knowledge, or ideas widely, especially through media, publications, or any form of communication channels.