Although Licensing Is the Least Costly Method to Enter a Foreign

question 84

True/False

Although licensing is the least costly method to enter a foreign market, its disadvantages include high costs of transportation and low control over the marketing and distribution of goods.

---

Definitions:

Gantt Chart

A Gantt chart is a visual project management tool that outlines the start and finish dates of the different required elements of a project, displaying the project schedule and progress.

Deadline

A specific time or date by which a task must be completed or a project must be finalized.

Marketing Strategy

A company's overall game plan for reaching prospective consumers and turning them into customers of their product or service.

CEO

The Chief Executive Officer, highest-ranking person in a company or organization, responsible for making major corporate decisions.