All of the Following Complicate the Implementation of an International

question 58

Multiple Choice

All of the following complicate the implementation of an international diversification strategy EXCEPT:

• A) widespread multilingualism.
• B) increased costs of coordination between business units.
• C) cultural diversity.
• D) logistical costs.

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Definitions:

Customers Want

The desires or needs that consumers express, which can influence their buying behavior and decisions.

Purchase

The act of acquiring goods or services in exchange for money.

Available

Readily accessible or obtainable.

Relationship Era

refers to a period in marketing history focusing on building long-term relationships with customers rather than just engaging in single transactions.