Explain the Sources of Bias in Sampling

question 20

Short Answer

Explain the Sources of Bias in Sampling
-Before opening a new dealership, an auto manufacturer wants to gather information about car ownership and driving habits of the local residents. The marketing manager of the company randomly selects 1000 households from all households in the area and mails a questionnaire to them. Of the 1000 surveys mailed, she receives 70 back. Determine the type of bias.

---

Definitions:

Productivity

A measure of the efficiency of a person, machine, system, or process in converting inputs into useful outputs.

Self-Actualization

The act of fulfilling one's innate abilities and potentials, recognized as a fundamental motivation or desire in every person.

Growth Needs

Psychological needs that drive an individual to achieve personal development and realizaiton, inspired by Maslow's higher-order needs.

Esteem Needs

Esteem needs encompass an individual's desire for respect, self-esteem, self-confidence, and the recognition and appreciation from others.