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Horizontal business-level strategic alliances have greater probability of creating sustainable competitive advantage than do vertical business-level strategic alliances.
Natural Conditions
The state of the environment or circumstances that exist without human intervention or artificial influence.
Causal Relationship
A connection between two events or states where one directly influences or brings about the other.
Worldview
A comprehensive perspective from which one sees and interprets the world and interacts with it.
Assumptions
Statements or ideas accepted as true without proof, serving as the basis for further reasoning or argument.
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