Disney's ABC and Google's YouTube Formed an Alliance That Will

question 124

Multiple Choice

Disney's ABC and Google's YouTube formed an alliance that will allow Disney to advertise movies and products by showing short clips and selling ads. This type of alliance is classified as a(n) ________ alliance.

• A) synergistic
• B) opportunistic
• C) horizontal
• D) diversifying

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Definitions:

Overseas Markets

International regions or countries where products, services, and investments are directed for expansion and profit.

Home Country Nationals

Individuals who reside and work in their country of origin while being employed by an organization headquartered in the same country.

Intimate Knowledge

Deeply personal or detailed understanding of a subject, object, or person, often gained through extensive experience or close association.

Multinational Corporations

Large businesses that operate and have assets in more than one country, often influencing global economies.