Case Scenario 1: Norning International

question 82

Essay

Case Scenario 1: Norning International
Norning International (NI)states that both its past successes and future growth strategies are based on an evolving network of wholly owned businesses and joint ventures around its core competency in glass making. Through their alliances and owned divisions they compete in four global business sectors: Specialty Glass and Materials (including materials for HDTV and LCD displays), Consumer Housewares (including microwavable dishware), Laboratory Sciences Products and Services (test tubes, testing equipment, and drug trials testing), and Communications (fiber optics and related technologies). Per the company's annual report, "binding all four sectors together is the glue of a commitment to leading edge glass making technologies, shared resources, and dedication to total quality." Each sector is composed of divisions, subsidiaries, and alliances. However, the central role played by alliances is demonstrated by the fact that the combined revenue of its 30-some alliances is more than double that of NI on its own. Most of the alliances provide NI with access to particular geographic markets, industries, or channels, although an increasing number of alliances involve both market access and technological development.
-(Refer to Case Scenario 1). What risks arise from a strategy based on such a "network of alliances"?

Familiarity with the Sarbanes-Oxley Act and its implications for accounting practices.

Understand the concept and processes of motivation as a fundamental psychological theory.

Acknowledge the historical perspectives on motivation and their relevance in contemporary organizational settings.

Identify various theories of motivation including psychoanalytic, Maslow's hierarchy of needs, ERG theory, and scientific management.

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Definitions:

Pleas

Requests or appeals made with urgency or emotion, often in a legal context or seeking mercy or help.

Sonia Sotomayor

An Associate Justice of the Supreme Court of the United States, appointed in 2009, and the first Hispanic and Latina member of the Court.

Hispanic

A term used to describe people or cultures connected to Spain or Spanish-speaking countries, especially those countries in Latin America.

Supreme Court

The highest federal court in the United States, which has ultimate appellate jurisdiction over all federal and state court cases that involve a point of constitutional or federal law.